Design Philosophy or ICONOGRAPHY

Iconograhy, the study of symbols that provoke an emotive response, drawn from cultural/individual preferences and experience.

Iconography: The study of symbols that provoke an intellectual and emotive response, drawn from cultural and individual preferences and experience.

Iconography “(NOUNthe visual images and symbols used in a work of art or the study or interpretation of these…the visual images, symbols, or modes of representation collectively associated with a person, cult, or movement.” Dictionary Citation: iconography – Bing

Icons, whether they be Jesus, Moses, God, Allah, Mohammed, Vishnu, Shiva, Ganesh or Buddha, are powerful symbols of religious ideation that permeates the psyche of many individuals, societies and cultures.

In this part of the article, I draw particular attention to Global and Australian Icons. In Australia, these are usually in the form of Sport, Science, Religion, Natural History, Arts, Manufacturing, Resource, Industry, Politics, Tourism and Indigenous Culture. Here are some examples, by no means an exhaustive list…

SPORTS ICONS …can be people like; Catherine Freeman, Greg Chapel, Steven Bradbury, Sir Donald Bradman, Shane Warne, Tim Cahill, Greg Norman, Emma George, Ashleigh Barty, Polly Farmer, Roy Cazaly…

SCIENCE ICONS …can be people like Brian Schmidt, Elizabeth Blackburn, International Campaign to Abolish Nuclear Weapons, Howard Florey, Alexander Prokhorov, J. Robin Warren…

RELIGIOUS ICONS …by order of most subscribed to – Roman Catholic, Atheist or Agnostic, Christian, Anglican, Other, Buddhism, Islam, Hinduism, Judaism and Dream Time.

NATURAL HISTORY ICONS …best described by those things that are unique to Australia like; Kangaroos, Koalas, Wombats, Marsupials, Eucalyptus Trees, Huon Pine Trees, Banksia Trees, Uluru, Olgas, Kakadu National Park, Daintree Rain Forest…

ARTS ICONS …unique to Australia are Barry Humphries, Kylie Minogue, AC/DC, INXS, Delta Goodram, Geoffrey Rush, Baz Lurhmann, Cate Blanchett, Nicole Kidman, Mel Gibson, Guy Pearce, Judy Davis, Toni Collette, Hugh Jackman, Chris Hemsworth, Paul Hogan, David Gulpilil, Nick Cave, Keith Urban, Peter Weir, Brett Whiteley, Clifford Possum Tjapaltjarri, Sidney Nolan, Grace Cossington Smith, Albert Namatjira, Andrew Barton (Banjo) Paterson, Bryce Courtenay, Kate Grenville, Tim Winton, Helen Garner…

MANUFACTURING ICONS …such as Cochlear, Xerox, Caltex, Fonterra Co-Op Group, Perth Mint, BP Australia, Viva Energy, Amcor, BlueScoop Steel, CSL, ExxonMobile Australia, Visy, Victa…

RESOURCES ICONS …BHP Billiton, Adani Mining, Bechtel, Cuesta Coal, Fortescue Metals Group, Gloucester Coal, GVK, Hancock Prospecting, International Coal, Rio Tinto, Tinkler Group, Newmount, Oz Minerals, Xstrata, Yancoal…

INDUSTRY ICONS …CSIRO, Commonwealth Bank of Australia, Westpac Banking Corp., AMP, McKinsey, Deloitte, KPMG, Boston Consulting Group, Bain & Company, Oliver Wyman, Kearney, EY, PWC, Origin Energy, AGL, EnergyAustralia…

POLITICAL ICONS …Scott Morrison, Malcolm Turnbull, Julia Gillard, Tony Abbott, Paul Keating, Pauline Hanson, Gough Whitlam, Peter Garrett, Penny Wong, Kevin Rudd, Annastacia Palaszczuk, Gladys Berejiklian, Malcolm Frazer…

TOURISM ICONS …The Blue Mountains National Park, Chinatown, Taronga Zoo, Cable Beach, Hahndorf, Heide Museum of Modern Art, Cradle Mountain, Byron Bay, Great Barrier Reef, Harbor Bridge, Bondi Beach…

INDIGENOUS CULTURE ICONS …Vincent Lingiari, Neville Bonner, Mandawuy and Galarrwuy Yunupingu, Mick Dodson, Adam Goodes, Ernie Dingo, Albert Namatjira, Oodgeroo Noonuccal, Truganini, Archie Roach, Ruby Hunter, Christine Anu (Torres Strait Islander), Stan Grant, Clifford Possum Tjapaltjarri…

It is felt that it is best to mimic Ezio Manzini’s slide show, a fast-moving slide show of images that represented iconographic symbols. I suggest you don’t spend much time on each image and take away the presentation as a synergy of Global and Australian icons. In this case, a convergence of the original presentation, with a Melbourne Victorian, Australian flavour. I hope this doesn’t insult Ezio and isn’t too sugar-coated.


Angela Merkel, German Chancellor
Dubai, United Arab Emirates
Sputnik, USSR
Bengal Tiger, (Endangered) India
Aztec Pyramid
Aztec Artifact
Colosseum, Italy
Cube Houses, Rotterdam Netherlands
Polar Bear, (Endangered) Arctic
Eiffel Tower, Paris France
Grand Canyon, Nevada USA
Panda, China
Great Wall of China, China
Hiroshima Ground Zero, Japan
Manatee, (Endangered) Amazon, West India, West Africa
Forbidden City, Beijing China
White Tiger, (Endangered) Nepal, Bhutan, Bangladesh, India, mainly in Zoos
Gange River, India
Mt Kilimanjaro, Tanzania
King Tut Sarcophagus, Egypt
Machupicchu Inca City, Peru
Mecca, Saudi Arabia
Mt Fuji, Japan
Rhinoceros, (Endangered) Africa & Southern Asia
Nelson Mandela, Ex-South African President
Aurora Borealis
Acropolis, Athens Greece
Giraffe, (Endangered) Africa
Nasa Moon Landing, USA
Pentagon, Washington DC USA
Mexico and Puebla,
Red Square, Moscow Russia
Orangutan, (Endangered) Borneo
Empire State Building, New York City
Ancient Building of Sumeria, Israel/Palestine
Time Square, New York City
Leopard, (Endangered) Africa & Asia
Tokyo, Japan
Mir Space Station, USSR/Russia
Tower Bridge, London UK
Hump Back Whale
Wilderbeest Migration, Serengeti Africa
Yellowstone National Park, Western America


Australia’s First House of Parliament, Melbourne Victoria Australia
Australian Farm
Great Barrier Reef, (Endangered) Queensland
Hairy Quandong (Endangered)
Twelve Apostles, Great Ocean Road Victoria
St Pauls Cathedral, Melbourne Victoria
Bandicoot, (Endangered) Eastern Australia
Woman holding a Cat
Melbourne Skyline, Victoria
Dingo, (Endangered) Australia
Merino Sheep
Sydney Harbour Bridge, Sydney New South Wales
Australian Aboriginal Corroboree
Tasmanian Devil, (Endangered) Tasmania
Sydney Opera House, New South Wales
Qantas Airlines
Wongan Hills Trigger Plant (Endangered)
Controversial Ex-Priministers
Holstein Milk Cows
Early Settlement Tall Ship
Motor Mower, Australian Invention
Australian Defence Force
Australian Car Industry
Coffee Culture
Thylacine, (Extinct) Mainland Australia, Tasmania & New Guinea
Blue Heeler, Australian Working Dog
Clothes Line, Australian Invention
Cultural Diversity
Open Cut Mining
Ned Kelly (Series) Painting, Sidney Nolan
Australain Antarctica
Autmn Trees
Australian Indigenous Weapon, Boomerang
Australian Bush, Desert
Bush Fire
Button Wrinklewort (Endangered)
Indigenous Australian Playing Didgeridoo
Milky Way, Southern Hemisphere
Outback Road
Green Tree Snake
Outback Farm
Queen of Sheba Orchid, (Endangered)
Wave Rock, Western Australia
Uluru, (Southern) Northern Territory


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