Design Philosophy or ETERNAL

Eternal – seemingly lasting or existing forever. Qualistic interpretation – quality, longevity, timeless, never going out of style…





One of US television’s longest run Soap Operas, seemingly eternal!


Pyramids of Giza, Egypt

Eternal – (ADJECTIVE) “lasting or existing forever; without end…(of truths, values, or questions) valid for all time; essentially unchanging…eternal truths of art and life…informal seeming to last or persist forever, used to refer to an everlasting or universal spirit, as represented by God/s.” dictionary


Design – (VERB) “synergy …the sum of the whole adds up to more than the parts.”


Eternal Design is best described by what it is not (the following);

Eternal Design – (OPPOSITE) “ephemeral design …from the ephemera flower that flowers for one day, fleeting design, designer fashion, design trend, trendy design, stylised design, stylish design, design movement, fickle design, contemporary design, futuristic design, nostalgic design, sentimental design, design of its day.”

Eternal design is design that is built to last. The other side of that ‘coin’ is that it is hard to get rid of. Could you imagine the engineering feat it would take to move a pyramid. Perhaps relocate it without damage. Destroy it?

August 4th, 1945 Enola Gay dropped a nuclear weapon at Ground Zero in Hiroshima, killing 70,000 people. The bomb, leaving the building at its epicentre largely intact. It is conceivable that 100 direct hits from a nuclear weapon, like that at Hiroshima, on any of the Giza pyramids of Egypt, would have little effect. Why, other than for ideological reasons, would you want to nuke a pyramid just to find out. Perhaps you don’t like tourism!

Ground Zero, Hiroshima Japan

The pyramids of Giza, built in (estimated) 2589 to 2504 BC, begs the questions; Why were they built at all? Did they fulfil their purpose? How were they built in the first place? What technology did the Egyptians use? Of what use are they now?

It is widely believed that the pyramids were tombs for the god-like kings and queens of ancient Egypt. The hieroglyphics indicating an order in which hierarchy was established, from god-kings and god-queens to their minions. Minions being noteworthy enough to be featured in the hieroglyphics.

The hieroglyphics often are depicted by a written language of symbols. Some having esoteric meanings that those who can read them will understand. Some being pictures of things that are directly perceptible like antelope, falcons, ibis and certain people. Of the more obscure hieroglyphics, the eye seems to be a regular feature as well as snakes, beetles, vultures, cats, lions, legs, hands, vessels and odd shapes but the list goes on.

While hieroglyphics are largely deciphered, I believe some are not fully agreed upon. The full understanding to which the context was created remains, and probably will remain a mystery. Other than inferences drawn from other ancient civilisations and parallels to modern human beings, it can’t be known for certain. Since history is usually written from the writers, or commissioners point of view, it is easy to conceive that it could be a bias perception. It could be that humans have evolved since 5,000 years ago but it is generally accepted that evolution doesn’t happen that quickly.

The hieroglyphics featuring high priests or government officials wearing headdresses, sometimes of jackals and birds, like ibis and falcons, holding staffs. Much like the modern-day popes and priests of the Christian churches do as symbols of authority and rank. Minions of warriors, servants, public servants, architects, builders and farmers, sometimes what are thought to be slaves are also featured.

In regards to their purpose, the pyramids are generally regarded as a vehicle to the gods of an afterlife. Monuments to the grandiosity of the Pharaohs of the given time. Mummified remains found in elaborate gold leaf sarcophaguses accompanied by vessels with oils and foods, animals like donkeys, gold artifacts, cats and mummified servants or wives/concubines.

The mummified servants/wives/concubines are notable for being mummified, only with less glory than the Pharaohs. It can be assumed that these servants/wives/concubines did not naturally die at the same time as the Pharaoh. Other things that are worthy of mummification are cats. Cats seem to be a big feature of ancient Egypt. Cats being mummified and found in tombs and in their hundreds as one archeological dig discovered.

There is some evidence to suggest that some of the builders were entombed, it is thought this was to preserve the secrets of where the chamber was hidden. Burying the builders so no knowledge of the exact location was known, thus insuring against grave robbers. It could also be that the builders were also removed from any possibility of replicating their work elsewhere, ensuring the uniqueness of the works.




Design Philosophy SEMIOTIC


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